Grow Better

Mission Statement

The Mission Statement of Violet Vineyards is Grow Better, Eat Better, Live Better. They are not just six words that sound good. They define what Violet Vineyards does, how we do it, why we do it, and how we know if we are succeeding. Violet Vineyards is not just a company, we a mission driven organization founded to address nutritional scarcity by helping the world to Grow Better, Eat Better and Live Better.

Grow Better relates directly to food production. It means balancing efficiency with the end cost to the consumer. It means developing the systems that will help us to produce food more simply, more costly, and more abundantly. Using less inputs, generating less waste, and having less impact on the environment. Anything that can be leveraged to provide value to the customer should be considered.

Eat Better is about addressing the end goals of the company. It is to work toward eliminating the nutritional scarcity that exists in many parts the world. It is to work towards the food security of the communities in which we do business, and it is to enable remote communities to produce there own food. Through Increased nutrition and self sufficiency the health and well being of people are improved physically, mentally, and socially, enabling people to live better.

Live Better is the measuring stick that we can use to determine our success in the execution of our mission. When people have better access to good nutrition and a healthier environment they will be more healthy, they will feel that they have value added to their lives, and they will be happier as a result. We must always be asking, are the people that we service living better lives because of our work.